The Saint Lucia Tourist Board is launching a new month-long campaign in September called ‘My Kind of Saint Lucia’ focusing on five key themes – Luxury Traveller, Foodie Fan, Nature Explorer, Romantic Escapist and Beach Lover.

The aim of the campaign is to highlight the unique and enticing reasons for people with different interests and motivations to visit Saint Lucia, and to help drive early bookings to the island for winter 2014 and summer 2015.

Throughout September, the Saint Lucia Tourist Board will reward four top sellers with a £100 Love2Shop voucher and the overall winner will gain a place on a fam trip in November.

To be in with a chance of winning, agents need to book a minimum of two package holidays to Saint Lucia in September and will need to enter details of the bookings on

The September campaign will also be supported by 24 tour operators and hoteliers, who will be offering fantastic deals to Saint Lucia throughout the month, as well as blogger support, print and online adverts, pay per click advertising and social media.

September package deals include:

Atlyn Forde, Acting Director of Marketing commented: “We wanted to showcase the different activities Saint Lucia can offer.  For example, nature explorers can enjoy a Piton hike or explore the nature trails and foodie lovers can appreciate Saint Lucia’s variety of delicious cuisine, from fine dining to street food.

“We appreciate the support from the trade and want to thank our key sellers for the early bookings for winter 2014 and summer 2015.”

Agents can also become a Saint Lucia expert, by completing six modules on the Saint Lucia training programme at

For further information about the incentive, please call 0207 341 7008 or email and for further information on the amazing offers, visit